Unreliable CRM data
Incomplete, stale and duplicated records make every report and targeting decision less reliable.
GTM Strategy & Engineering consultancy
Know why.
Then build.
We help B2B companies find, prioritise and reach the right customers - by designing the strategy and engineering the GTM systems inside the CRM you already use.
Five services. One partner who can both think and build. Fewer tools. Better decisions. Systems you own.
↗ ↗
The problems we solve
Your GTM isn't short of activity.
It's short of clarity.
Constant context switching
Your reps bounce between CRM tabs, spreadsheets, enrichment tools and manual research. All that switching steals time from actual customer conversations.
Outbound without a reason
More volume, little relevance. The wrong timing can waste even the right account.
What we actually sell
Five GTM services.
From strategy to execution.
GTM Strategy & Performance
Diagnostics, ICP, TAM, sales productivity and GTM economics.
Data Intelligence & Enrichment
Account discovery, enrichment, deduplication and buying signals.
GTM Engineering & Automation
Clay, CRM integration, lead routing, scoring and automation.
Outbound & Inbound Strategy
Signal-led outbound, inbound qualification, routing and activation.
Fractional GTM Strategy & Engineering
Senior strategic thinking and hands-on delivery without a full-time hire.
How we work
No black boxes.
No consultant dependency.
01 Diagnose
Understand the commercial problem. Audit what exists.
02 Design
Decide what to build - and what not to.
03 Build
Connect the systems and make them work in your stack.
04 Enable
Document everything and train your team to own it.
If you can't explain how your GTM system works, you don't own it. We make sure you do.
Founder-led / no logo wall
Commercial instincts.
Engineering mindset.
Founded by Marina Ghilchik, former global SDR leader turned hands-on GTM strategist and engineer. We know the pressure of hitting pipeline targets - and how to build tools that make a rep's Tuesday better.
No public client names. No invented outcomes. No 10x pipeline claims.
What you always get
✓Transparent architecture
✓Written documentation
✓Training and handover
✓Your data in your systems
✓No lock-in
For RevOps and HubSpot agencies
You keep the client.
We build the GTM engineering.
Project-based or fractional Clay and GTM engineering capacity for agencies. Work with Ansats as a named specialist or behind the scenes, under your brand.
A specialist partner, not a competitor.
✓You retain the client relationship
✓Named or white-label delivery
✓Project or fractional support
✓Clear handover and documentation
Let's talk
Your GTM could work harder.
Let's find out what's in the way.
Strategy, Clay, data, outbound infrastructure or a messy CRM - bring the actual problem. We'll take it from there.
Book directly into a 30-minute introduction call.
Ansats GTM · London · marina@girlswhoclay.io · #girlswhoclay community ↗ · Privacy
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who
clay.
who
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Built by women. For women building GTM.